Evidence continues to show that lifestyle behaviors can influence the chance of developing disease, such as cancer, even after accounting for other factors such as stress, environment, or smoking. The Health Promotion Research Branch supports individual and community-based intervention research that explores the effect of lifestyle behaviors such as diet, physical activity, obesity/overweight, energy balance, and sun exposure on cancer prevention and control research across the lifespan. Effective strategies to address behavior change of population groups at greater risk for developing select cancers is encouraged.
National Fruit & Vegetable Program - Fruits & Veggies—More Matters
The National Fruit & Vegetable Program is a national partnership to increase consumption of fruits and vegetables by all Americans. Eating a diet rich in fruits and vegetables every day will promote good health and may help reduce the risk of stroke, high blood pressure, diabetes, and some cancers.
In March 2007 5 A Day program became the National Fruit and Vegetable Program and launched a new public health initiative, Fruits & Veggies—More Matters, in order to reflect the new dietary guidelines, which recommend more than 5 servings of fruits and vegetables for some Americans. The National Program is a public private partnership. It is confederation of government, not-for-profit groups and industry working collaboratively and synergistically to increase the consumption of fruits and vegetables for improved public health.
The Centers for Disease Control and Prevention (CDC) and Produce for Better Health Foundation (PBH) are leading this initiative and are in partnership with other health organizations. The goal is to achieve increased daily consumption of fruits and vegetables.
Food Attitudes and Behavior (FAB) Survey Project
The Food Attitudes and Behaviors (FAB) Survey was developed by staff at NCI with the goal of evaluating a variety of factors that may be related to fruit and vegetable intake among adults. The FAB Survey contains 65 questions in 8 sections and measuring attitudes and opinions, general health, shopping, fruit and vegetable consumption, eating behaviors, physical activity, sedentary behaviors, food preferences, and demographic data. Conventional constructs include self-efficacy, barriers, social support, and knowledge of recommendations related to fruit and vegetable intake. Novel constructs include shopping patterns, taste preferences, views on vegetarianism, intrinsic/extrinsic motivation, and environmental influences. The FAB Survey was administered using a Consumer Opinion Panel in Fall 2007 and the final sample consisted of 3,397 adults, with an oversampling of African Americans. The final response rate was 57%. The FAB Survey, data, and accompanying materials will be made available shortly. Please check back on the website for more information.
Diet and Communication
Although diet and communication is a well-defined scientific area of research, few studies have examined how communications strategies influence dietary behaviors at multiple levels. The issue of health-related communication strategies and diet is an ongoing topic of discussion and debate across local, state, and federal government agencies, such as the United States Surgeon General’s Office, as well as across the Department of Health and Human Services and the Department of Agriculture. Efforts in this area are needed to overcome the aforementioned dietary misinformation and confusion of the American public. This misinformation and the resulting confusion may have a deleterious impact on the public’s dietary behavior, contributing to the increase in prevalence of obesity and many chronic diseases, including various forms of cancer and cardiovascular diseases. In efforts to promote healthy lifestyles, it is important to explore and optimize the methodologies related to dietary messages, and their content at multiple levels and their impact on the public’s dietary behaviors. Research in this area can potentially generate solutions to improve dietary behavior. In 2005, the National Cancer Institute sponsored and then put forward a special issue on the subject in 2007. In 2008, the NCI, along with eight other partnering federal organizations, institutes, and offices issued two Program Announcements to address this research area.
Reports & Publications
Journal Supplement: The Examination of Two Short Dietary Assessment Methods, within the Context of Multiple Behavioral Change Interventions in Adult Populations. The Journal of Nutrition (January 2008, Volume 138, Issue 1). http://jn.nutrition.org/content/vol138/issue1