|
Centers of Excellence in Cancer Communication Research II
Principal Investigator Biographies
On this page:
Dr. James W. Dearing is a Senior Scientist at the Institute for Health Research and the co-Director of the Center for Health Dissemination and Implementation Research at Kaiser Permanente Colorado. Prior to this he was Professor of Communication and Director of Graduate Studies in the School of Communication Studies at Ohio University, on the faculty of Michigan State University, and a visiting faculty member at the University of California, Berkeley, and at the University of Michigan. He studies the strategic use of diffusion of innovation concepts to accelerate the spread of evidence-based practices, programs, and policies. He studied under and worked closely with Everett M. Rogers for 20 years.
Return to top
 |
Dr. David H. Gustafson is Research Professor of Industrial and Systems Engineering at the University of Wisconsin-Madison, Director of the National Cancer Institute designated Center of Excellence in Cancer Communications (chess.chsra.wisc.edu) and Director of the Network for the Improvement of Addiction Treatment funded by the Robert Wood Johnson Foundation and the federal government’s Center for Substance Abuse Treatment (www.niatx.net). He is also co-leading a new Robert Wood Johnson Foundation program to implement evidence-based practices in addiction treatment agencies and state governments (www.advancingrecovery.net). He also leads a NIDA randomized trial to evaluate five various strategies for quality improvement. His research focuses on the use of systems engineering methods and models in individual and organizational change. His research on organizational change aims at developing and evaluating strategies for promoting and sustaining improvement in behavioral health care and involves over 400 treatment agencies in 36 states. His individual change research focuses on developing and evaluating eHealth systems using as the test vehicle CHESS (the Comprehensive Health Enhancement Support System), a computer system delivered through mobile tecnology to help people facing serious health problems with a particular focus on cancer. His randomized trials of CHESS help understand acceptance, use and impact of eHealth on quality of life, behavior change and health services utilization. Dave is a Fellow of the Association for Health Services Research and of the American Medical Informatics Association, a Fellow and past Vice–Chair of the Board of the Institute for Healthcare Improvement. He also chaired the Federal Science Panel on Interactive Communications in Health, is Chair of the eHealth Institute and is a member of the Institute of Medicine Committee on Redesigning Health Insurance.
David H. Gustafson
University of Wisconsin, Madison
Center for Health Systems Research & Analysis
610 Walnut Street,1119 Warf Bldg
Madison, WI 53705
Tel: (608) 263-4882
DHGUSTAf@FACSTAFF.WISC.EDU
Return to top
 |
Dr. Robert C. Hornik is Wilbur Schramm Professor of Communication and Health Policy at the Annenberg School for Communication, University of Pennsylvania, and a member of the Health Communication Group of the Annenberg Public Policy Center. In those roles he has led efforts to design and evaluate large-scale public health communication and education programs. Some major projects for which Dr. Hornik has been principal investigator include USAID-sponsored evaluations of national AIDS education programs in four developing countries (AIDSCOM), and of communication for child survival programs in ten developing countries (HEALTHCOM), and CDC-sponsored research on determinants of immunization status in Philadelphia. He has completed direction of two evaluations of domestic violence prevention projects: the Philadelphia: Let’s Stop Domestic Violence program, and the It’s Your Business domestic violence radio serial. He is currently co-principal investigator and scientific director for the NIDA-funded evaluation of the National Anti-drug Media Campaign.
Some of Dr. Hornik’s publications include "Public Health Education and Communication as Policy Instruments for Bringing about Changes in Behavior," "Alternative Models of Behavior Change," and "Channel Effectiveness in Development Communication Programs" as well as the books Development Communication: Information, Agriculture and Nutrition in the Third World (Longman, 1989), Towards Reform of Program Evaluation (co-authored, Jossey-Bass, 1980), and Educational Reform with Television: The El Salvador Experience (co-authored, Stanford, 1976.) He is editor of Public Health Communication: Evidence for Behavior Change (Lawrence Erlbaum Associates, 2001), which presents the essential evidence that public health communication in a variety of forms has influenced important health behavior and outcomes. Dr. Hornik received his Ph.D. from Stanford University.
Robert C. Hornik
University of Pennsylvania
Annenberg School for Communication
3620 Walnut Street
Philadelphia, PA 19104
Tel: (215) 898-7057
RHORNIK@ASC.UPENN.EDU
Return to top
 |
Dr. Matthew W. Kreuter is Founder and Director of the Health Communication Research Laboratory, and Professor at the Brown School, Washington University's social work school.. His health communication research includes patient/physician communication, risk perception and risk communication, information processing and mechanisms for communication effectiveness, research collaboration with communities, and most notably, tailored communication. He was an original member of the NCI Tailored Cancer Communication Working Group, and wrote the first comprehensive book on the subject, Tailoring Health Messages. He has developed and evaluated computer tailored health communication programs addressing smoking cessation, dietary change, physical activity, weight management, cancer screening, childhood immunizations, women's health, medication compliance, occupational health, injury prevention, maternal and child health, and alcoholism recovery. His work has been funded by the National Cancer Institute, National Institute for Child Health and Human Development, National Institute for Occupational Safety and Health, U.S. Centers for Disease Control and Prevention, American Cancer Society, Arthritis Foundation, Susan G. Komen Breast Cancer Foundation, and a range of other government and private sector organizations. He has written over 50 journal articles and book chapters, including two books. He received his M.P.H. and Ph.D. in Health Behavior and Health Education from the University of North Carolina at Chapel Hill.
Matthew W. Kreuter
Health Communication Research Laboratory
George Warren Brown School of Social Work
Campus Box 1009
Washington University in St. Louis
700 Rosedale Avenue
St. Louis, MO 63112
Tel: (314) 935-3701
MKREUTER@GWBMAIL.WUSTL.EDU
Return to top
Dr. Victor J. Strecher is a Professor in the Department of Health Behavior and Health Education, School of Public Health at the University of Michigan. He is also Director, Health Media Research Laboratory and Director, Cancer Prevention and Control at the School of Medicine at the University of Michigan. Most recently, he became President and CEO of HealthMedia, Inc. in Ann Arbor.
Dr. Strecher founded the University of Michigan’s Health Media Research Laboratory (HMRL), a multidisciplinary team of behavioral scientists, health educators, instructional designers, computer engineers, graphic artists, project managers, and students from a wide variety of disciplines (public health, epidemiology, psychology, computer engineering, information science, art, music, and others). The HMRL, along with Dr. Strecher's previous laboratory, the Health Communications Research Laboratory at the University of North Carolina, has conducted research studies and demonstration projects of computer-tailoring and interactive multimedia programs for the past eight years.
Dr. Strecher’s academic interests include evaluative research of interactive health communications and health behavior change interventions. He has been principal investigator on over $10 million in research grants, many of which have been in the area of interactive health communications research. Grant-funded studies have included, among others, several computer-tailored print interventions, including tailored materials to callers of the National Cancer Institute¹s Cancer Information Service (CIS); tailored materials for cigarette smoking cessation, mammography, and dietary fat reduction; tailored materials for injury victims in the emergency room; and tailored materials to HMO members based on a comprehensive health risk appraisal. Computer-based interactive multimedia interventions include a program for genetic counseling on BRCA1 and BRCA2 and programs to teach women about their risks of breast cancer. Dr. Strecher received his Ph.D. from the University of North Carolina-Chapel Hill.
Victor J. Strecher
University of Michigan Comprehensive Cancer Center
Department of Health Behavior and Health Education
1500 E Medical Center Drive, 6312 CCGC
Ann Arbor, MI 48109-0942
Tel: (734) 763-6099
STRECHER@UMICH.EDU
Return to top |
